American Academy of Dermatology Teams Up with Drug Stores and Coppertone® to Mislead Sun-Tanners about Health Benefits of Sunshine

Atlanta, GA (PRWEB) April 5, 2004 –

In an effort to sell lotions care more sun and vitamins, a new advocacy group for selfish? ? The Sun Safety Alliance (SSA)? is disguised as a professional association aims to deter people enjoy the health benefits of vitamin D associated with ultraviolet light.

SSA consists of a non-profit coalition. Supported by the American Academy of Dermatology (AAD), SSA founding members are the National Association of Chain Drug Stores (NACDS), and Schering-Plough Healthcare Products?庐 Coppertone Sun Care Products (NYSE: SGP)? and include vitamins from Roche and The Walt Disney Company (NYSE: DIS)? DisneyHand program as members. In order to sell more products, the group plans to launch a merchandising store disguised as an educational program.

Ban bikini? s Next?

? short of advocating a ban on bikini, both the SSA and the ADA have ignored more than 60 years of scientific research that shows no definitive link with melanoma of casual exposure to sunlight and moderate? said Michael Stepp, a widely published researcher and UV expert and president and CEO of Wolff System Technology. ? Both groups use fear tactics to drive sales of suntan lotions, vitamins and visits to dermatologists, who benefit from their members.

In a press release issued by the SSA and Coppertone, Wolff System Technology SSA believes misled by the media or by assigning the following claims false:


ASS :????

U.S. Department of Health and Human Services (HHS) recently declared UV radiation from the sun as a known carcinogen .????

Wolff Counterpoint:

The decision to include this? which the FDA does not support? raised more questions than it answers: HHS acknowledges that it has no address or attempt to balance the potential benefits of the use of alleged carcinogens causing products.The list does that skin cancer will cause moderate tanning.

There is little support for an association between exposure to sunlamps or sunbeds and non-melanoma skin cancer.Wolff System Technology argues that the responsibility of tanning in moderation is the answer to warnings issued by dermatologists and government agencies of potential skin damage from tanning indoors.



Taking vitamin D supplements or drinking fortified milk can compensate for vitamin D. ????

Wolff Counterpoint:


trigger the formation of vitamin D in the skin, which represents 90 percent of the recommended daily intake. Vitamin D from UV light stays in your body longer. Dr. Michael F. Holick, director of the Clinical bone health at Boston University Medical Center and one of the world’s leading experts of vitamin D, recommends 1000 IU daily for everyone through a combination of safe exposure to sunlight and supplements.

drink eight ounces of milk contains only 100 IU. Dr. Holick? S studies have revealed that most vitamin D fortified milk contains less than 20 percent of the amount stated on the label, half contains less than 50 percent and 14 percent of the skim milk samples contained no detectable vitamin D.

Typical multivitamin has 200 to 400 IU. Other good food sources of vitamin D are salmon, which has 425 IU per 3 oz-serving, and cod liver oil, which has 1360 IU of vitamin D per tablespoon.


claims each year that even moderate exposure to sunlight can be fatal. These stories come from a professional society representing dermatologists, and are sometimes persuasive to both consumers and the media. Anti-tanning lobbyists such as the AAD have intentionally confused the public to believe that exposure to UV light is dangerous. In fact, regular moderate sun exposure is not related to melanoma, but intermittent sunburn? especially among those predisposed to sunburn – is considered the risk factor.

recent months, several important developments have been presented at scientific forums that highlight the vital role vitamin D plays in human health. While the tanning industry promotes its services for cosmetic purposes, the production of vitamin D from exposure to ultraviolet light is a well documented side effects of tanning in the sun outdoors or indoors in a professional setting tanning. The sun’s rays are an important source of vitamin D, which reduces the risk of colon, breast, prostate and other cancers.

vitamin D, commonly known as vitamin? sun? is created in the body after sun exposure and is essential for maintaining good health, including the body’s absorption of calcium and proper muscle function. Recent reports by the Journal of the American Medical Association, the New York Times, CNN, WebMD, the Chicago Tribune, Newsday and NBC News have been fair and balanced with both sides of the story, which is contrary to the message ADA on sun avoidance. Each May, the ADA has issued warnings in the sun as part of their? Melanoma cancer detection / Skin & Prevention Month? campaign.

SSA and the ADA Aren? t Telling You


路 cancer risk has been debunked – sunlight does not trigger deadly basil cell melanoma, genetic risk factors and irresponsible tanning leading to a sunburn is? Cancer Journal – Journal of the National Cancer Institute, vol. 95, No. 20, 1530-1538, October 15, 2003


路 -???? natural or artificial – is vital to human health and increase our marketing antibiotics led by the pharmaceutical industry has led to the reduction of sun exposure? leading to a sharp increase in the number of preventable diseases and health problems.

路? Two studies recently published (at Harvard and Oxford) have established that the appropriate exposure to UV-B sunlight (from natural or artificial sources) reduces the risk of developing multiple sclerosis by 40%? reduce painful attacks with MS experience.

路?? A study published in the Journal of the American Medical Association links vitamin D deficiency with an increased risk of colon polyps, and maintaining recommended levels of vitamin D for a significant reduction in risk for the formation of polyps, which can ultimately become cancerous.

路?? The cause (s) of melanoma is (are) unknown. The data strongly suggest that genetics has a much greater influence than external factors such as sun exposure, but there seems to be some correlation between intermittent overexposure early in life (sunburns during youth bad) and melanoma later in life. Researchers at the University Hospital Tuegingen, Germany, recently made a discovery confirms Australian Dr. Richard Sturm? Thesis that melanoma occurs in people who are genetically predisposed to the disease, and little or no evidence exists to suggest that UV exposure plays no role in its development. Over the last 6-8 months, vitamin D studies supporting the health benefits of exposure to UV-B have become increasingly common, resulting in the recent NIH conference held in October.

路?? In October 2003, the National Institutes of Health convened a panel of scientists for a conference “Vitamin D and Health in the 21st century,” to explore a troubling re-emergence of health problems such as rickets, deficiencies related to vitamin D. Scientists there credited the “alarming rate” of vitamin D in the U.S. population today mainly for weight-conscious Americans are lactose intolerant or avoiding dairy products, and those concerned about cancer of the skin, avoiding the sun.

Testifying in October at a “Vitamin D and Health in the 21st century” conference convened by the National Institutes of Health Office of Dietary Supplements, William B. Grant, a NASA scientist and senior retirement of experts in solar radiation, said his studies determined that lack of vitamin D accounts for 45,000 cancer deaths each year and 165,000 new cases of cancer.

路? Earlier this year, a study published in the Journal of the American Medical Association found a diet rich in vitamin D protected persons by the development of potentially cancerous growths in the colon.

路?? The journal Neurology found that women who took vitamin D supplements were 40 percent less likely to develop multiple sclerosis. (January 2004)

路?? Last year, the journal Mayo Clinic Proceedings reported there is new evidence that small amounts of sun exposure without protection can be good for you.

路?? A study of Minnesota University of chronic pain related to a vitamin D deficiency continues. The study also noted that osteoporosis, hypertension, diabetes, cancer and autoimmune diseases like multiple sclerosis could be prevented or lessened by the addition of vitamin D. It is also harmful to the developing fetus and causes rickets in children.

路? According to the UVR Research Institute, for every person who dies prematurely every year as a result of overexposure to UV rays, there are 100 people die prematurely each year as a consequence of under-exposure to UV rays. Research has shown that moderate UV exposure may be associated with a decreased risk of breast cancer, prostate, colon and ovarian cancer, and has also been linked to reducing blood pressure and reduce the risk of osteoporosis.

路?? In February, Dr. Neil Walker, president of the Coalition for the prevention of skin cancer in Britain? a visible leader in the European Community Dermatology? urged his colleagues to stop telling people to stay out of the sun and completely review their anti-tanning message, calling absolute industry dermatology sunscreen message as “draconian and unnecessary.”

路? epidemiological studies linking exposure to skin cancer are limited because they lack information on specific wavelengths of UV radiation to which people were exposed. Tanning beds used in these studies involved the use of lamps used in the early 1970s? S, which produces significant amounts of UVB and are not sold today. Initially, tanning beds used in the study were constructed with mercury vapor lamps, which emitted large amounts of UVB and UVC. Today? Lamps emit mainly UVA s.

路? According to the Institute of UVR, unlike mice commonly used in research, humans? own natural skin color and pigmentation of the acquisition – better known as a “tan”? work synergistically to protect human DNA against damage. Therefore, the “core” or business reference indoor tanning salons offering UV is that they help their clients develop protective pigmentation when possible and often protect the skin from sunburn is.

路? Ultraviolet light therapy is also used to treat psoriasis, a chronic skin disease that affects millions of Americans, and other skin conditions. UV exposure can prevent osteoporosis as well.

路? Tanning is a more manageable alternative prudent risk from outside tanning, because the amount of time and intensity of exposure of skin to ultraviolet rays are monitored. Build a tan gradually and responsibly avoids the harmful effects of excessive sun exposure.

Place everything into proper perspective

According to the ADA

there will be about 95,880 new cases of melanoma in 2004, causing the death of about 7910 people over the years.



Despite the SSA? s special interest caused by founding member Coppertone 庐, sunscreen has not been shown to reduce the risk of melanoma [Dennis et al., 2003]. According to Dr. Holick? New book? The UV advantage?, SPF 8 reduces vitamin D production by 97.5 percent and SPF 15, it reduces to 99.9 percent. This blocks the sunlight that humans need to produce vitamin D.

400,000 Americans have multiple sclerosis. Recent studies indicate that 50% of cases can be prevented by exposure to UVB through the production of vitamin D. Thus, 200 000 cases of multiple sclerosis in the United States could be prevented by moderate exposure to UV rays.

According to a study published by Dr.William Grant, 1,334,100 new cases and 556,500 deaths were expected from all types of cancer in the United States last year. Dr. Grant? S published scientific work analyzing the geographic variation in mortality from cancer compared to solar UVB has indicated that there were about 45 000 premature deaths and 130,000 cancer cases each year by avoidable exposure to UVB additional and / or Vitamin D.

In conclusion, tanning was found to be loosely associated with increased rates of melanoma in studies in Europe and Canada, while no increased risk was found in the U.S. While tan have been associated with an increased risk of developing melanoma, the risk is nothing compared to the health benefits resulting from production of vitamin D in the UVB tanning lamps.

? We believe both sides have valid arguments, and even if we have an interest, we are ready to provide the media with scientific evidence that dermatologists ignore or are unaware of,? Stepp said. Since 1978, Wolff, the founder of the indoor tanning industry in the United States was the leading advocate of the benefits to health and cosmetics in the U.S. media and consumers.

Angered by the research activities of professionals not under their control, medical associations such as the ADA? Now in cooperation with other self-serving organizations such as sub-Saharan Africa? misinformation are in major public relations campaigns? designed to compete with small businesses such as tanning salons and equipment suppliers out of business? Stepp said.

Researchers and tanning salon operators

advise customers to tan responsibly? to limit the exposure time and use safety goggles to protect their eyes? and ensure that they are not drugs that have warning labels noting that they make users more sensitive to sunlight.

Editors Note: Michael Stepp, a recognized expert on UV light and vitamin D and the CEO of Wolff System Technology, the founder of the indoor tanning industry in the United States, is available for interviews.

Wolff issued a media backgrounder on the health benefits of vitamin D available by e-mail In addition, tanning tips and a guide to correct exposure available.

Dr. Michael Holick

, director of the Laboratory for Research on vitamin D at Boston University Medical Center and considered by many the leading authority in the country on vitamin D, is available for interviews by contacting Daryl Toor at 770-777 -9489.


Barthel HR, SH Scharl. [Benefits beyond the bones – vitamin D against falls, cancer diseases, hypertension and autoimmune diseases] Med dtsch Wochenschr.2003,. 128:440-6

Calvo MS, Whiting SJ. Prevalence of vitamin D insufficiency in Canada and the United States: importance to health status and effectiveness of current food fortification and the use of dietary supplements. Nutr Rev 2003;. 61:107-13

Chen YT, Dubrow R, Zheng T, Barnhill RL, Fine J, Berwick M. Sunlamp use and risk of cutaneous malignant melanoma: a population-based case-control study in Connecticut, USA. Int J Epidemiol. 1998. 27:758-65

Dennis LK, Beane Freeman LE, VanBeek MJ. Use a sunscreen and the risk of melanoma: a quantitative review. Ann Intern Med. 2003. 139:966-78

Goldacre MJ, Seagroatt V, Yeates D, Acheson ED. Skin cancer in people with multiple sclerosis: a record linkage study. J Epidemiol Community Health 2004;. 58:142-144

Grant WB. An estimate of premature cancer mortality in the United States due to inadequate doses of solar ultraviolet-B radiation. Cancer. 2002. 94:1867-75

Grant WB

of Gruijl FR, health benefits of solar UV-B through the production of vitamin D, comments and response, Photobiol Sci. 2003. 2:1307-10

Kennedy C, Bajdik CD, Willemze R, De Gruijl FR, Bavinck JN Bouwer, Leiden

Cancer Study

skin. The influence of painful sunburns and lifetime sun exposure on the risk of actinic keratoses, seborrheic warts, melanocytic nevi, atypical nevi, and skin cancer. J Invest Dermatol. 2003. 120:1087-93

Ponsonby AL, McMichael A, van der Mei I. Ultraviolet radiation and autoimmune diseases: overview of epidemiological research. Toxicology. 2002. 181-182:71-8

Webb AR, Kline L, Holick MF. Influence of season and latitude on the cutaneous synthesis of vitamin D3: exposure to winter sunlight in Boston and Edmonton will not promote vitamin D3 synthesis in human skin. J Clin Endocrinol Metab.1988,. 67:373-8

Zittermann A. Vitamin D in preventive medicine: are we ignoring the evidence? Br J Nutr. 2003. 89:552-72

About Wolff System Technology

Wolff System Technology

is one of the industry? s leaders in promoting responsible practices in tanning and has always promoted responsible tanning in moderation to protect the skin against sunburn and skin damage.


moderate tanning? for people who can develop a tan? is the smartest way to increase the potential benefits of sun exposure while minimizing the potential risks associated with the sunlight is too much or too little.

Wolff System Technology was founded by Friedrich Wolff, “father” of the tanning industry. Since 1978, Wolff has been a leading advocate of the use of UV light for health benefits and a prominent educator in the media and consumers of responsible tanning techniques. The company manufactures lighting systems for tanning beds and patents in 16 countries, is the exclusive licensor of Wolff System certified tanning beds in the United States and Canada. As the leading manufacturer of lamps for tanning beds, Wolff has more than 500,000 systems in use worldwide. For more information, visit, email


Daryl Toor

(770) 777-9489

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