Hollander Home Fashions Introducues Purista ®, The “Stay Fresh, Wash Less” Treatment
BOCA RATION, Fla. (PRWEB) September 24, 2008
According to Beth Mack, Chief Marketing Officer (CMO) of Hollander Home Fashions, “By integrating the treatment Purista Hollander products, we strengthen our commitment to address both the lifestyle and economic concerns of today’s consumers. The treatment not only helps consumers time and money, but can also help the environment as less water and energy is used. We look forward to introducing this value-added offering with consumer demand. ”
Purista works by the fight against micro-organisms that cause odors, discoloration and premature degradation in a range of textiles, ensuring the fabric stays fresher longer. By integrating the Purista treatment in the tissue at the manufacturing, the growth of bacteria is minimized, while consumers save on energy and water because they are less frequently washing bedding. Applied to the manufacturing stage, treatment need not be renewed and lasts for the practical life of the product.
Hollander Home Fashions